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Maybelline New York

SuperStay Matte Ink Liquid Lipstick

$9.49

Rating: 4.4/5 (29,100 reviews)Category: lip
Dr. Lisa Park
Dr. Lisa ParkContributing Dermatologist
March 7, 2026

Key Takeaways

  • Maybelline SuperStay Matte Ink Liquid Lipstick costs $9.49 at CVS, Target, and Ulta, making it a strong drugstore value.
  • It has a 4.4/5 rating from 29,100 reviews, which is impressive for a long-wear matte liquid lipstick.
  • The formula claims up to 16-hour wear, a transfer-proof finish, and a true matte look.
  • It's best for shoppers who want durable lip color on a budget, but less ideal for those seeking cruelty-free, clean, or highly hydrating formulas.

Where to Buy

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RetailerPriceStatus
cvs$9.49In StockShop
Target$9.49In StockShop
Ulta Beauty$9.49In StockShop
Amazon$9.77In StockShop
Walmart$9.76Out of StockShop

Maybelline SuperStay Matte Ink Liquid Lipstick is worth buying for most people who want long wear on a budget. At $9.49 from CVS, Target, and Ulta, with a 4.4/5 rating from 29,100 reviews, this drugstore liquid lipstick stands out for exactly what most shoppers want: bold matte color that lasts. If you're specifically searching for a Maybelline SuperStay Matte Ink Liquid Lipstick review, my short answer is yes—it's a strong buy if you like transfer-resistant matte lips and don't mind a more locked-in, long-wear feel.

So, this isn't the softest, balmiest lip product on the market. It is, however, one of the more accessible long-wear matte options in the drugstore aisle, and the numbers back that up: 16-hour wear claims, a transfer-proof finish, and a sub-$10 price that undercuts many prestige liquid lipsticks by a wide margin.

Maybelline SuperStay Matte Ink Liquid Lipstick review: quick summary

  • Product: SuperStay Matte Ink Liquid Lipstick
  • Brand: Maybelline New York
  • Category: Lip
  • Subcategory: Liquid lipstick
  • Price: $9.49
  • Current prices:
    • CVS: $9.49, in stock
    • Target: $9.49, in stock
    • Ulta: $9.49, in stock
    • Amazon: $9.77, in stock
    • Walmart: $9.76, out of stock
  • Rating: 4.4/5
  • Review count: 29,100
  • Claims: Up to 16-hour wear, transfer-proof, matte finish
  • Best for skin types: All
  • Brand notes: Maybelline New York has been creating iconic, on-trend makeup since 1915
  • Price tier: Drugstore
  • Clean: False
  • Cruelty-free: False

Honestly, when a lip product has 29,100 reviews and still maintains a 4.4-star average, I pay attention. That kind of scale matters. It suggests this formula has worked for a very wide range of users, not just a small group of enthusiastic early adopters.

What is Maybelline SuperStay Matte Ink Liquid Lipstick?

Maybelline SuperStay Matte Ink Liquid Lipstick is a long-wear liquid lipstick with a matte finish designed to stay put for up to 16 hours. The brand positions it as transfer-proof, which is a major selling point if you're wearing lip color to work, out to dinner, or anywhere you don't want constant touch-ups.

This is very much a performance-first lip product. You're not buying it because it's marketed as clean, minimalist, or treatment-focused. You're buying it because you want saturated matte pigment and extended wear for $9.49.

Who is it for?

This lipstick is best for:

  • People who want long-lasting matte color
  • Anyone shopping in the drugstore price tier
  • Makeup wearers who prefer transfer-resistant formulas
  • Those who need a lip product that can potentially last through several hours of wear
  • Shoppers who want a formula with a strong reputation, reflected in its 4.4/5 rating

Who may not love it?

It may be less ideal for:

  • People who only like sheer, glossy, or hydrating lip products
  • Anyone sensitive to the tighter feel that some matte liquid lipsticks can have
  • Shoppers who only buy cruelty-free beauty, since this product is listed as not cruelty-free
  • People who prioritize clean beauty standards, since it is listed as not clean

Look, the category matters here. A liquid matte lipstick is usually a trade-off product: you give up some cushion and flexibility in exchange for wear time and pigment payoff. That's the deal most formulas in this space make, and SuperStay Matte Ink is no exception.

What are the key ingredients in Maybelline SuperStay Matte Ink Liquid Lipstick?

Here's the most honest answer: no ingredient data is available in the information provided. So I can't responsibly break down the exact formula ingredient by ingredient, and I won't pretend otherwise.

That said, we can still assess what the product is designed to do based on its claims and category.

What the formula is likely built to achieve

Because this is a 16-hour wear, transfer-proof, matte liquid lipstick, the formula is almost certainly structured around three performance goals:

  1. Film formation so the color adheres closely to the lips
  2. Pigment suspension for strong, opaque payoff
  3. Volatile or fast-setting components that help the formula dry down to a matte finish

These are standard formulation targets for long-wear liquid lipsticks. In dermatology and cosmetic science, the challenge with these formulas is balancing adhesion with comfort. The more a lipstick grips and resists transfer, the more likely some users are to notice dryness or tightness over time.

Safety and sensitivity commentary

Without a full ingredient list, I can't evaluate specific allergens, fragrance content, or common irritants. If you have:

  • a history of lip eczema
  • allergic contact dermatitis
  • sensitivity to long-wear lip products
  • chronic lip dryness or cracking

then I would strongly recommend patch-testing first or checking the full retailer ingredient panel before purchase.

So, while I can't score the ingredient list itself, I can say this: the product's value lies more in wear performance than in skincare benefits. This is makeup first, treatment second.

How does Maybelline SuperStay Matte Ink Liquid Lipstick perform?

This is the section most people actually care about, and fairly so. A matte liquid lipstick lives or dies by four things:

  1. Pigment payoff
  2. Dry-down time
  3. Transfer resistance
  4. Comfort over hours of wear

Based on the product claims and the very large review base of 29,100 users, SuperStay Matte Ink performs well enough in those categories to earn a 4.4/5 overall rating, which is strong for a drugstore lip product.

Texture and application

Liquid lipsticks in this category usually apply as a fluid, highly pigmented layer before setting down. With a formula marketed for up to 16 hours, I would expect a texture that feels creamy at first, then progressively locks into place as it dries.

That type of formula tends to work best when you:

  1. Apply to clean, dry lips
  2. Use a thin, even layer
  3. Let it set before pressing lips together too much
  4. Avoid layering heavily unless needed

Honestly, the biggest mistake people make with long-wear matte formulas is overapplying. Too much product can lead to uneven wear, a thicker feel, or patchiness as the day goes on. With products like this, less is usually more.

Finish

The finish is clearly aimed at people who want a true matte look, not a satin-matte compromise. If you prefer plush shine or a balm-like finish, this probably won't satisfy you. But if you like that smooth, modern, budge-resistant matte lip effect, this is exactly the lane it's in.

Wear time

Maybelline claims 16-hour wear, which is a bold promise. In real-world terms, I usually interpret claims like that as meaning the product is designed to survive:

  • several hours of talking
  • moderate snacking
  • commuting or workday wear
  • some beverage contact with reduced transfer

No lip product performs identically on every person because lip texture, natural oil levels, eating habits, and application technique all change the outcome. Still, a 4.4/5 score across 29,100 reviews suggests a lot of users feel the wear is meaningfully long-lasting, not just marketing copy.

Transfer-proof claim

Transfer-proof is one of the hardest claims for a lip formula to deliver consistently. In this case, the product's reputation strongly suggests that transfer resistance is one of its core strengths.

So, if your top priority is a lipstick that won't easily end up on cups, napkins, or your hand, this is likely one of the biggest reasons to consider it. That's especially notable at $9.49, because transfer-resistant formulas often cost significantly more in prestige makeup lines.

Comfort over time

Here's where personal preference comes in. Long-wear matte lipsticks often feel more secure than comfortable. That's not necessarily a flaw; it's part of the category. But if your lips are already dry, any formula promising 16-hour wear and a transfer-proof matte finish may feel a bit firm or dry by the later hours.

My dermatologist take: prep matters. A smooth lip surface will usually make a bigger difference than people expect.

Best application tips for better results

To get the best wear from Maybelline SuperStay Matte Ink Liquid Lipstick:

  1. Exfoliate gently first if you have visible flakes
  2. Skip heavy balm right before application, since excess emollient can reduce grip
  3. Apply one thin coat and let it set fully
  4. Use precision around the lip line, because long-wear formulas are harder to adjust once dry
  5. Remove with an oil-based cleanser or makeup remover at the end of the day

That last point matters. Products built to resist transfer usually need more than micellar water alone to come off comfortably.

Is Maybelline SuperStay Matte Ink Liquid Lipstick drying?

Potentially, yes—especially if you're prone to dry lips. That's not unique to this product; it's common across matte liquid lipsticks with extended wear claims.

The reason is simple: formulas designed for 16-hour wear and transfer-proof performance typically rely on strong adherence and a dry-down effect. That structure helps them last, but it can also emphasize lip lines or feel less flexible than cream lipsticks.

If your lips are normal and you prioritize longevity, you'll probably find that trade-off acceptable. If your lips are frequently cracked or dehydrated, you may prefer a satin or soft-matte formula instead.

Price and value: is it worth $9.49?

Yes, for the right shopper, $9.49 is a very fair price for what this product offers.

Let's look at the actual numbers:

  • CVS: $9.49, in stock
  • Target: $9.49, in stock
  • Ulta: $9.49, in stock
  • Amazon: $9.77, in stock
  • Walmart: $9.76, out of stock

Best place to buy

Right now, the best listed price is $9.49, available at CVS, Target, and Ulta, all in stock. Amazon is slightly higher at $9.77, and Walmart is listed at $9.76 but currently out of stock.

That means the price spread is small—just $0.28 from the lowest current price to the highest listed current price. So you don't need to overthink retailer selection unless you're bundling with other purchases or loyalty rewards.

Value compared with the category

For a drugstore liquid lipstick from a brand established in 1915, this sits in a sweet spot:

  • low enough to feel accessible
  • reputable enough to feel low-risk
  • proven enough to justify repeat purchase

Honestly, the 29,100 reviews matter a lot in the value conversation. A product can be cheap and still disappointing. This one is cheap and broadly well-liked, which is different.

Pros and cons of Maybelline SuperStay Matte Ink Liquid Lipstick

Pros

  • Affordable at $9.49 at multiple major retailers
  • Strong 4.4/5 rating
  • Backed by a very large 29,100-review base
  • Claims up to 16-hour wear
  • Marketed as transfer-proof
  • Delivers a matte finish for those who prefer long-wear, shine-free color
  • Widely available at CVS, Target, Ulta, and Amazon
  • Suitable for all skin types based on the provided product data
  • From an iconic makeup brand founded in 1915

Cons

  • No ingredient data available in the provided information
  • May feel drying or tight on some users, as many long-wear matte formulas do
  • Not ideal if you prefer glossy or hydrating lip products
  • Listed as not clean
  • Listed as not cruelty-free
  • Walmart listing is currently out of stock

Who should buy Maybelline SuperStay Matte Ink Liquid Lipstick?

You should consider buying this if:

  • You want a budget-friendly matte liquid lipstick
  • You care most about long wear and transfer resistance
  • You don't want to spend prestige prices for all-day lip color
  • You like tried-and-true products with lots of customer feedback
  • You want a product with a strong reputation at 4.4/5 from 29,100 reviews

Who should skip it?

Skip it if:

  • Your lips are chronically dry and you dislike any tightness
  • You only buy cruelty-free makeup
  • You want a clean beauty formula
  • You prefer lip products that feel more emollient than locked-in
  • You need full ingredient transparency before buying

Look, no lipstick works for every person. But this one has a very clear target user: someone who wants a matte, transfer-resistant, long-lasting lip color for under $10.

Is Maybelline SuperStay Matte Ink Liquid Lipstick good for all skin types?

According to the product data, yes—it's listed as suitable for all skin types. Since this is a lip product rather than a complexion formula, that designation mostly means it isn't restricted by oily, dry, combination, or sensitive facial skin categories in the usual way.

What matters more here is lip condition, not skin type. If your lips are smooth and well-prepped, you'll likely get better performance. If they're peeling or irritated, a matte liquid lipstick can look harsher regardless of your overall skin type.

The verdict: should you buy Maybelline SuperStay Matte Ink Liquid Lipstick?

Yes, Maybelline SuperStay Matte Ink Liquid Lipstick is worth buying if your priority is long-lasting matte color at a drugstore price. At $9.49, with a 4.4/5 rating from 29,100 reviews, it offers the kind of value that keeps a product relevant long after launch.

So, would I recommend it? For someone who wants transfer-proof wear, a matte finish, and broad retail availability, absolutely. For someone who wants comfort-first hydration, ingredient transparency, or a cruelty-free formula, probably not.

My final take is simple:

  1. Buy it if you want durable matte lip color for under $10
  2. Prep your lips first for the best finish
  3. Skip it if you strongly dislike the feel of long-wear liquid lipstick

Given the combination of price, claims, and review volume, this remains one of the more compelling drugstore options in the long-wear lip category.

FAQs

Is Maybelline SuperStay Matte Ink Liquid Lipstick worth the price?

Yes. At $9.49 from CVS, Target, and Ulta, it's priced competitively for a long-wear liquid lipstick with 16-hour wear and transfer-proof claims. The strong 4.4/5 rating from 29,100 reviews adds credibility, which makes the value especially solid in the drugstore category.

What are the key ingredients in Maybelline SuperStay Matte Ink Liquid Lipstick?

No ingredient list was provided in the product data, so I can't verify specific ingredients. What we do know is that the formula is designed to deliver matte, transfer-proof, up to 16-hour wear, which suggests a performance-focused structure rather than a skincare-first formula. If you have sensitivities, check the full ingredient panel before buying.

How long does Maybelline SuperStay Matte Ink Liquid Lipstick last?

The brand claims up to 16 hours of wear. Real-world wear varies based on eating, drinking, lip prep, and how much product you apply, but the product's 4.4/5 average across 29,100 reviews suggests many users find the wear time impressively long for the price.

Is Maybelline SuperStay Matte Ink Liquid Lipstick transfer-proof?

It is marketed as transfer-proof, and that appears to be one of its biggest selling points. While no lip color is identical on every wearer, this product's popularity and review profile suggest transfer resistance is a major strength.

Where can you buy Maybelline SuperStay Matte Ink Liquid Lipstick?

It's currently available at CVS for $9.49, Target for $9.49, Ulta for $9.49, and Amazon for $9.77, all in stock. Walmart lists it at $9.76, but it's currently out of stock.

Frequently Asked Questions

Is SuperStay Matte Ink Liquid Lipstick worth the price?

Yes. At $9.49 from CVS, Target, and Ulta, SuperStay Matte Ink Liquid Lipstick offers strong value for a drugstore liquid lipstick with 16-hour wear and transfer-proof claims. Its 4.4/5 rating across 29,100 reviews suggests many users feel the performance justifies the price.

What are the key ingredients in SuperStay Matte Ink Liquid Lipstick?

No ingredient data was available in the provided product information, so specific ingredient analysis isn't possible here. Based on the product claims, the formula is designed for matte, transfer-proof, up to 16-hour wear performance rather than treatment-style lip care benefits.

How long does SuperStay Matte Ink Liquid Lipstick last?

Maybelline claims up to 16-hour wear. Actual wear depends on factors like eating, drinking, lip prep, and application thickness, but the 4.4/5 rating from 29,100 reviews suggests many users find it notably long-lasting.