Insider Beauty is small on purpose: a founder who spent years inside a big beauty brand, and editors who test products, read INCI lists, and verify every code before it reaches you.
Founder
Megan spent years working inside one of the large beauty brands — where you learn when the launches land, what the markups really are, and which discounts are worth waiting for. She started Insider Beauty so everyone gets that view: honestly tested dupes, straight answers on what’s worth the money, and the week’s verified codes every Tuesday, free.
Beauty Editor
Sarah Chen is the founding Beauty Editor at Insider Beauty, where she leads product testing and curates weekly deal recommendations. With over 8 years of experience in beauty journalism, she has tested thousands of products and interviewed hundreds of cosmetic chemists, dermatologists, and brand founders.
Contributing Dermatologist
Dr. Lisa Park is a board-certified dermatologist and Insider Beauty's medical consultant.
Clean Beauty Specialist
Maya Johnson is Insider Beauty's Clean Beauty Specialist, focusing on non-toxic, sustainable, and eco-conscious beauty products. With a background in cosmetic chemistry and environmental science, Maya bridges the gap between clean beauty marketing claims and actual ingredient safety, helping readers make informed choices..
Our reviews, dupe verdicts, and guides are editorial: they rest on ingredient lists, published research, and hands-on comparison, and they are not for sale. Brands can pay for placement in our deals newsletter and sponsored slots — placements never change a verdict or review. Spotted something we got wrong? Tell us — we correct quickly and say so.