Creator marketplace
Find beauty creators. See what we have checked.
Creators across skincare, makeup, hair and fragrance, in any country and any language. Every follower count carries the date we checked it, or says it is self-reported.
No profiles are listed yet. Creators can list today, and brands can send a brief without waiting.
For registered brands
Register once. Browse every profile.
Profiles are shown only to brands that have registered with us. They are not public and are not listed in search engines.
- The whole directory
- Every listed creator, filtered by category, content language, country, audience country, platform and size.
- Profiles with dated checks
- Each account shows its follower count beside what we checked and when. Anything we have not checked reads Self-reported.
- A shortlist and one brief
- Save up to 10 creators and send one brief for all of them. We make the approach and tell you who accepts.
- A workspace
- Your briefs, the creators' replies, each deal and its payment in one place.
You can send a brief without registering. We hand-pick creators for it.
Send a briefHow it works
Two ways in, one deal.
For brands
From registration to approved content
Register your brand
Sign in with your work email and tell us about your company. It is free and takes a minute.
Shortlist creators
Filter by category, language, country and platform. Each follower count shows the date we checked it, or says it is self-reported.
Send one brief
Tell us the product, the budget and who you want to reach. We pass it to creators who fit and tell you who accepts.
Pay when you confirm
You pay Insider Beauty when you confirm the deal. We pay the creator after you approve the content.
For creators
From profile to payment
List your profile
Add your accounts, your categories and the languages you post in. Listing is free, and only registered brands can see your profile.
Have your numbers checked
Put a one-time code in your bio. We confirm the account is yours and read the follower count ourselves.
Answer offers
We email you when a brief fits. Each offer states the scope, the due date and the fee. Accept it or turn it down.
Deliver and get paid
The brand pays Insider Beauty before you start. We take no commission from your fee. Brands pay our service fee on top.
How we check
What checked means here.
A number is only called checked when we have looked at it ourselves. Each label says what we did and when.
The account is theirs
The creator adds a one-time code to their bio. We open the account and look for it.
Example labelOwner confirmed by a code in the bio, 13 Nov 2026
The follower count is right
We read the count on the account's public page ourselves and record the date.
Example labelFollowers checked 13 Nov 2026
The audience is who they say
We compare the country, age and gender figures with a recording of the platform's own analytics.
Example labelAudience reviewed 13 Nov 2026 from the creator's own analytics
- Self-reported
- Anything we have not checked ourselves. The figure is the creator’s own.
- Followers checked 16 May 2026, due a refresh
- A follower check lasts 180 days and an audience review lasts 180. After that it stops counting in filters and sorting until we look again.
Who can see creator profiles?
Only brands that have registered with us. Profiles are not public and are not listed in search engines.
A creator can open their own listed profile to see it as brands do.
How does a brand register?
Sign in with your work email, then give us your company's name, website and country, your own name and role, and accept the marketplace terms. It is free and takes a minute.
You can browse as soon as you have registered.
Who can list a profile?
Any adult who makes beauty content, in any country and any language. That covers content creators and UGC creators, and professionals such as makeup artists, hairstylists, dermatologists and pharmacists.
We review every profile before it is listed.
What do the labels mean?
Owner confirmed means the creator has shown the account is theirs, usually with a one-time code in their bio. Followers checked means we read the follower count ourselves on the date shown. Audience reviewed means we compared the country, age and gender figures with the creator's own analytics.
Anything else reads Self-reported. A check that has passed its date is marked as due a refresh and stops counting in filters and sorting.
What does it cost?
Registering, browsing the directory and sending a brief are free.
If you are a brand, there is one service fee on each deal: 15% of the creator's fee, minimum $50. Prices are in US dollars and exclude VAT. You pay Insider Beauty when you confirm the deal. We pay the creator after you approve the content.
If you are a creator, listing is free. We take no commission from your fee. Brands pay our service fee on top.
Can I send a brief without registering?
Yes. You can send a brief without registering. We hand-pick creators for it.
A registered brand can shortlist up to 10 creators in the directory first, and those creators come first when we match the brief.
Either way we send offers to creators who fit and tell you who accepts. Sign in with the same work email to follow the brief in your workspace.
Browse as a brand, or list as a creator.
Registering and listing are both free.
A listing or a deal never buys editorial coverage, a review or a ranking on Insider Beauty. Placement in the directory is never sold.