For brands
Find beauty creators. Know what was checked.
Search creators by category, language, country and platform, with every follower count labelled as checked or self-reported. Send one brief and a person replies with creators who fit.
Register your brand to browse. It is free and takes a minute.
What you get
Checked numbers, a person and one payment.
Creators in any language
Register and filter the directory by the language a creator posts in and the country they are based in. Each account shows what we checked and the date we checked it.
A brief answered by a person
Tell us the product, the market and the budget. We read every brief and reply within 2 working days with creators who fit.
One payment
Each deal is a single payment that covers the creator's fee and our service fee. We pay the creator.
The labels
What each label tells you.
A label states what we did and the date we did it. Nothing more is implied.
Who runs the account
The creator put a one-time code from us on the account and we saw it there. The label names the method and the date.
Example labelOwner confirmed by a code in the bio, 13 Nov 2026
How many follow it
We read the follower count on the account's public page on the date shown. After 180 days the label says the check is due a refresh, and the count no longer passes the checked filter.
Example labelFollowers checked 13 Nov 2026
Who the audience is
We compared the audience countries, ages and gender split with a recording or screenshots of the creator's own analytics. It is a review of their evidence, not a reading from the platform.
Example labelAudience reviewed 13 Nov 2026 from the creator's own analytics
A figure we have not checked reads Self-reported on the profile. Average views and engagement rates are the creator's own figures.
Matching
What we look at when we match.
A person reads your brief. A plain score orders the list they start from.
- Category
- Creators who cover the categories in your brief.
- Language
- Creators who post in the languages you want.
- Market
- A reviewed audience in your target country counts in full. A self-reported one, or a creator based there, counts for half.
- Platform
- Creators with an account on the platforms you asked for.
- Audience checks
- A confirmed owner, a checked follower count and a reviewed audience each add to the score.
- Budget
- The starting rate a creator chooses to show, against your budget range. A private rate is left out of the score.
Creators you name in your brief go to the top of the list. The score is a starting order: it does not predict views, clicks or sales, and we do not promise them.
The fee
One fee, added on top.
15% of the creator's fee, minimum $50. Prices are in US dollars and exclude VAT.
You pay Insider Beauty when you confirm the deal. We pay the creator after you approve the content.
A product-only deal carries the minimum fee.
Example deal
- Creator feeGoes to the creator
- $1,000
- Service feeGoes to Insider Beauty
- $150
- You pay
- $1,150USD
How it works
Four steps to approved content.
Register your brand
Sign in with your work email and tell us about your company. Then browse the directory and shortlist up to 10 creators.
Send one brief
Tell us the product, who you want to reach, the budget and the timing. We send offers to creators who fit, your shortlist first, and reply within 2 working days.
Confirm the deal
When a creator accepts, the deal appears in your workspace with the creator's fee, our service fee and the total. Pay by card to confirm it.
Approve the content
The creator delivers links to the content, labelled as advertising. Approve it, or request changes with a note. After 7 days with no response we may approve it on your behalf.
Do I need to register?
To browse creators, yes. Sign in with your work email and tell us about your company. It is free and takes a minute. You can send a brief without registering. We hand-pick creators for it. Sign in afterwards with the work email you used and your workspace shows the brief, the creators' replies and any deal waiting for payment.
Why is the directory not public?
Creators list their profiles for brands, not for everyone. Profiles are shown only to brands that have registered with us, and are not listed in search engines. We record which brands viewed which profiles, so we can tell where an introduction came from.
How fast do you reply?
Within 2 working days. A person reads every brief.
Can I pay by invoice or bank transfer?
Yes, on request. Card is the default. Reply to any of our emails and we will arrange a bank transfer or work to your purchase order.
What if the content is not right?
Request changes before you approve it. Write what needs to change and the creator delivers again. If you have not responded within 7 days of delivery, we may approve the content on your behalf.
What usage rights do I get?
The ones written in the deal's scope. Tell us in the brief whether you want organic posting only or paid usage as well, and the offer will say so.
Can I contact creators directly?
Introductions go through us. For 12 months after you view a creator's profile, or receive their response to an offer through us, work with them is arranged through the marketplace. The same rule applies to creators.
Start with the directory, or a brief.
You can send a brief without registering. We hand-pick creators for it.
A listing or a deal never buys editorial coverage, a review or a ranking on Insider Beauty.