Marketplace terms

The terms, in plain language.

What creators and brands agree to when they use the creator marketplace, what our labels mean, and how paid content must be labelled.

Version 2026-11-13.2. Last updated .

These terms add to the site's Terms of Service and Privacy Policy, which still apply.

Who can join

  • Creators must be 18 or over. You confirm this when you send a profile for review.
  • You can join from any country and post in any language.
  • List only accounts that you own or run. A profile is for one person or one team.
  • A brand registers to browse the directory, and can send a brief without registering. The person who registers or sends a brief must be allowed to act for the brand.
  • We read every profile before it is listed, and we can decline one.

Who can see profiles

The directory and every profile in it are shown only to brands that have registered with us. They are not public and are not listed in search engines.

  • A brand registers by signing in with a work email and telling us its company name, website and country, and the name and role of the person registering. Registering is free.
  • We can check a registration before it opens the directory, and we can decline one.
  • A creator can open their own listed profile. Insider Beauty staff can open any profile.
  • A registered brand uses the directory to choose creators to work with through the marketplace. It does not copy profiles, publish them or pass them on.
  • We record which brands viewed which profiles, so we can tell where an introduction came from.

Honest numbers

Brands rely on the figures on a profile, so they must be true.

  • Enter figures as your platform shows them, and update them when they change.
  • Do not buy followers, views or engagement, use bots or engagement pods, or edit a screenshot or recording.
  • We can ask to check a figure again at any time.
  • If a figure turns out to be false, we can remove its label, suspend or remove the profile, and end any deal that relied on it.

What our labels mean

A label describes what we did on the date shown. It is not a promise about the account today, and it is not an endorsement of the creator. These are examples of each one.

Owner confirmed by a code in the bio, 13 Nov 2026
The creator put a one-time code from us on the account and we saw it there, or we confirmed the account through the platform's API. The label names the method.
Followers checked 13 Nov 2026
We read the follower count from the account's public page, or through the platform's API, on the date shown. After 180 days the label says the check is due a refresh, and the count is treated as self-reported in filters and matching.
Audience reviewed 13 Nov 2026 from the creator's own analytics
We compared the audience countries, ages and gender split with a screen recording or screenshots of the creator's own analytics. A review counts for 180 days.
Self-reported
The creator's own figure, which we have not checked. Average views and engagement rates are the creator's own figures.
Self-declared
A professional title or licence that we have not checked. Once we have looked the creator up in the relevant register, the label names the register and the date instead.

For creators

Offers

An offer states the scope, the due date and the fee. Accept or decline it before the reply-by date shown on it. If you decline, you can name a counter fee. Accepting an offer means you agree to deliver that scope by that date.

Your fee

We take no commission from your fee. Brands pay our service fee on top.

Delivery

Deliver by sending links to the content from your studio. If the brand asks for changes within the agreed scope, make them and deliver again.

Advertising disclosure

Label every paid, gifted or commissioned piece of content clearly as advertising. Disclosure is a condition of payment. See Advertising disclosure by country. When you make content only for a brand's own channels, the brand publishes it and is responsible for labelling it.

Payment

The brand pays Insider Beauty before you start work, and we pay you after the brand approves the content.

Fees are paid in US dollars by bank transfer or PayPal. Your bank or PayPal may charge to receive or convert it.

You are responsible for declaring your income and paying your own taxes. We may need tax details from you before we can pay.

For brands

Briefs

A brief tells us what you want made, who it is for and what you can spend. You can send one without registering. It is a request, and nothing is owed until you confirm a deal. We read every brief and can decline one.

The service fee

15% of the creator's fee, minimum $50. Prices are in US dollars and exclude VAT.

Every deal shows the creator's fee, our service fee and the total before you pay. A deal keeps the fee it was priced with, even if our rate changes later.

When you pay

You pay Insider Beauty when you confirm the deal. We pay the creator after you approve the content.

Payment is by card. Bank transfer is available on request.

Approval and changes

When the creator delivers, approve the content or request changes with a note saying what to change. Changes must stay within the agreed scope. New work is a new deal.

If a brand has not responded within 7 days of delivery, Insider Beauty may approve the content on its behalf.

Cancellation and refunds

Before work starts, we handle cancellations and refunds case by case. Once work has started, a cancellation or refund is by agreement between you, the creator and Insider Beauty.

Usage rights

You may use the content as written in the deal's scope. Any other use needs the creator's agreement.

Taxes

Prices exclude VAT and any similar sales tax. Where one applies, it is due in addition.

Working directly

We introduce brands and creators so that they can work together through the marketplace. An introduction happens when a brand views a creator's profile, or receives a creator's response to an offer through us.

For 12 months after an introduction, the brand and the creator do not contact each other outside the marketplace to arrange work, and do not work together except through it. This applies to both sides.

Practical details that one side needs from the other, such as a delivery address for products, pass through us.

Advertising disclosure by country

Every paid, gifted or commissioned collaboration arranged through the marketplace must be clearly labelled as advertising. These are the labels in common use.

Advertising labels in common use, by country
CountryLabel
United States#ad or Ad
United KingdomAd
GermanyWerbung or Anzeige
FrancePublicité or Collaboration commerciale
SpainPublicidad
ItalyPubblicità
JapanPR or 広告
South Korea광고

Put the label where people see it straight away, at the start of the caption or on screen, and not only in the bio or among hashtags.

The rules of the creator's country and of the audience's country both apply, and restricted categories such as aesthetic treatments have extra rules in some countries.

This table is a guide to common practice, not legal advice. Check the current rules where you and your audience are.

Removal and suspension

We can decline, unlist, suspend or remove a profile, and close a brief, pause a brand's access to the directory or stop working with a brand, when these terms are broken. That includes false numbers, advertising that is not labelled, missed deliveries, abuse of the other side, passing profiles on, and working around the marketplace.

When we suspend a profile we email the reason. A suspended creator cannot respond to offers, and we settle any deal in progress case by case.

To report a profile or a piece of content, email hello@insiderbeauty.com.

Your data

What a profile shows

Your profile is shown only to brands that have registered with us. It is not public and is not listed in search engines.

A listed profile shows those brands your name, handle, photo, headline and bio, your creator type and any professional title, your country and city, your languages and categories, the kinds of work you take, your website, and each account with its figures and labels. Your starting rate is shown only if you choose to show it.

Optional skin, hair and shade details are shown only if you add them, and you can remove them at any time.

What stays private

Your email address, payout details and any licence number or register link are never shown to brands.

Analytics evidence

A link you send for an audience review is deleted once the review is done, and in any case within 30 days.

Brands

A registration, a brief and their contact details are read by Insider Beauty. A creator who receives an offer sees the brand's name and the brief, not the contact details.

When a registered brand opens a profile, we record the brand, the profile and the date. Creators are not shown this record.

Unlisting and deleting

Unlist your profile from the studio to take it out of the directory, or delete it to remove it. A profile with a deal in progress can be deleted once that deal is finished. We keep records of deals and payments after a profile is deleted, because accounting and tax rules require it.

Contact

For any question or request about your data, email hello@insiderbeauty.com. The site's Privacy Policy also applies.

Editorial independence

Insider Beauty also publishes reviews, rankings and guides. A listing or a deal never buys editorial coverage, a review or a ranking.

Placement in the directory is never sold. Editor's picks are our own choice and cannot be bought.

Changes to these terms

We may update these terms. The version and date at the top of this page show which text is current, and we record the version you accepted. A deal that is already confirmed keeps the terms it was confirmed under.

Questions about these terms?

Email hello@insiderbeauty.com and a person will answer.