essence Soft Baked Blush in 30 Rose All Day Review
The Insider Score
Powder blushesRosy colour and cheekbone shimmer for $6.99.
Rose All Day is the one we’d buy to wear blush and highlight in the same place. The sheen is part of the shade’s appeal, especially when the rest of the base is quite simple.
I liked having rosy colour and shimmer together in one blush.
Insider Beauty tester- Colour and luminosity
- 4.3/5
- Brush blendability
- 4.5/5
- Value per compact
- 5.0/5
How the score adds up
Our editors awarded 88 of 100 available points across these six criteria. Divide by 20 for the five-point rating.
- Colour and luminosity
- 26 / 30 pts
- The rosy pigment brings visible shimmer that catches light as you turn your cheek.
- Brush blendability
- 18 / 20 pts
- Sweep a soft brush over the dome for a wash of colour or choose a smaller brush for a brighter spot.
- Value per compact
- 20 / 20 pts
- At $6.99 for 0.15 oz, shade 30 is an inexpensive way to try a luminous blush.
- Support for product claims
- 11 / 15 pts
- The shade-specific listing identifies both the baked texture and the shimmery finish.
- What sets it apart
- 8 / 10 pts
- One compact puts rosy colour and reflected light in the same place.
- Shade and formula disclosure
- 5 / 5 pts
- The number 30 distinguishes Rose All Day from the other colours in the Soft Baked range.
How the shimmery rose in essence Soft Baked Blush shade 30 reads on the cheek and how to control the reflection.
- Rank
- Not ranked
- Current price
- $6.99
- Listed size
- 0.15 oz
- Updated
Reviewed byInsider BeautyEditorial team ·
Editor’s cut
At a glance
Choose 30 for a shimmery rose.
Use a soft brush for a lighter wash.
Check the sheen from the side before adding highlighter.
A rosy cheek with its own light
Rose All Day is the $6.99 blush I’d pick when I wanted both colour and sheen without reaching for two compacts. The domed pan gives you a rosy powder with visible shimmer, so the blush also catches light as the face moves. That’s a big part of the appeal of shade 30. It’s also the detail that matters most if the rest of your makeup is deliberately matte.
This review covers 30 Rose All Day in the essence Soft Baked Blush range. Several shades come in the same little round case. A peach, berry or cocoa shade may suit the same technique, but it won’t give you this rose colour. Use the number on the label if you’re replacing a favourite or ordering from a retailer that shows the whole shade range on a single page.
Work with the curve of the pan
Brush lightly across the dome, tap off excess and place the colour on the upper cheek. A soft brush gives a broad wash and lets you see the sheen before adding more. A smaller, denser brush concentrates both the pink and the reflection in one spot. For this particular powder, that difference can be more noticeable than adding a second sweep.
Look at the cheek straight on and from the side. The colour is easy to judge from the front. The shimmer shows up more clearly as the face turns. If you like what you see, you may find the highlighter you normally put above your blush redundant for that look. If you want a separate bright highlight in a very precise position, a matte blush underneath will give you more independent control.
Why it belongs on a drugstore shortlist
The regular size is 0.15 oz. At $6.99, it’s an affordable way to try a luminous powder blush without committing to a luxury compact. I’d choose essence for the obvious rosy sheen and Dior 001 Pink for a different, cooler pink effect. The two are useful comparisons rather than interchangeable shades.
If a glowy cheek is the look you already wear, Rose All Day is straightforward value. If you’re hoping the shimmer will disappear entirely once applied, choose a powder with a matte finish instead.
Useful details
Frequently asked questions
Is Rose All Day a matte blush?
It has visible shimmer and is a good choice when you want the blush to catch light.
How much powder is in shade 30?
The regular compact contains 0.15 oz.