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Sephora Sale 2025: What to Buy (And What to Skip)

The Sephora sale happens twice a year, and it's the best time to stock up. Here's our strategic guide to maximizing your savings.

Sephora Sale 2025: What to Buy (And What to Skip)

The Sephora Beauty Insider Sale is here, and with discounts up to 20% off, it's time to stock up on those pricier items you've been eyeing.

When Is the Sale?

The sale typically runs in April and November. Rouge members (who spend $1,000+/year) get early access and the biggest discount at 20% off.

  • Rouge Members: 20% off
  • VIB Members: 15% off
  • Insiders: 10% off

What to Buy

Stock Up On

  • High-end skincare you use daily (serums, moisturizers)
  • Fragrance (rarely goes on sale elsewhere)
  • Hair tools (Dyson, T3, GHD)
  • Value sets (already discounted, now even cheaper)

Best Specific Picks

  1. Drunk Elephant Protini - $68 → $54.40 for Rouge
  2. Dyson Airwrap - $600 → $480 for Rouge
  3. Charlotte Tilbury Pillow Talk Set - great value set
  4. Tatcha Dewy Skin Cream - cult favorite, worth it at 20% off

What to Skip

  • Drugstore dupes exist: Don't overpay for basic cleansers
  • Products you haven't tried: Sale panic leads to bad purchases
  • Near-empty products: Wait for a sample first
  • Limited edition sets: Often not the best value

Pro Tips

  1. Make your wishlist NOW before the sale starts
  2. Check for Sephora Collection dupes of high-end products
  3. Remember the code: varies by sale (check your email)
  4. Free shipping on all orders during the sale

The Bottom Line

Focus on replenishing staples and splurging on one or two items you've thoroughly researched. Your wallet will thank you.

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