Best Cleanser 2026: 11 Face Washes Worth Buying
Key takeaways
- Top pick: CeraVe Hydrating Facial Cleanser, $16.19 for 16 fl oz at Target (August 26, 2026), with ceramides 1, 3 and 6-II, hyaluronic acid, and no fragrance.
- Best cheap pick: Vanicream Gentle Facial Cleanser, $9.99 for 8 fl oz, with a National Eczema Association Seal of Acceptance.
- Best for acne: PanOxyl Acne Foaming Wash, $10.19 for 5.5 oz, the maximum 10% benzoyl peroxide strength sold over the counter.
- Best for makeup removal: Clinique Take The Day Off Cleansing Balm, $44 for 3.8 oz; e.l.f. Holy Hydration covers the same job at $12 for 2 oz.
- All prices verified August 26, 2026 at Target, Ulta, Sephora, and brand sites.
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The best cleanser for most people is CeraVe Hydrating Facial Cleanser: $16.19 for 16 fl oz at Target, with three ceramides and hyaluronic acid in a no-lather cream that cleans without stripping. The best cheap pick is Vanicream Gentle Facial Cleanser, $9.99 for 8 fl oz. One caveat before the list: neither will take off long-wear makeup or sunscreen on its own, so if you wear either, you also want one of the two balms further down. Every price here was checked on August 26, 2026.
How we picked
We read INCI lists rather than marketing copy, compared price per ounce, and pulled ratings from the retailer pages on the same day we priced them, so the review counts below are current, not recycled. What we did not do: patch-test every formula on every skin type. Where a pick has a known failure mode, like benzoyl peroxide bleaching towels, we say so. A cleanser touches your face for about thirty seconds, which is why price per ounce matters more here than anywhere else in skincare.
First, the daily washes, sorted by skin type.
CeraVe Hydrating Facial Cleanser
$16.19 for 16 fl oz at Target; the same bottle is $18.99 at Ulta, so it pays to check both. This is the wash dermatologists name most often for normal to dry skin, and the formula explains why: glycerin sits near the top of the INCI list, backed by ceramides 1, 3 and 6-II plus hyaluronic acid, with no fragrance and no foam. It removes daily grime and light SPF without the tight after-feel, and at $1.01 per ounce the big bottle lasts months. Ulta shoppers hold it at 4.6/5 across roughly 19,000 reviews. Two honest limits: it will not budge mascara or a full face of long-wear foundation, and people who equate clean with squeaky find the milky texture unsatisfying. Our full CeraVe Hydrating Facial Cleanser review goes deeper on the formula.

CeraVe Foaming Facial Cleanser
Also $16.19 for 16 fl oz at Target, and rated higher there: 4.69/5 across 13,436 reviews. Same ceramide base as the Hydrating version, built instead as a clear gel that lathers, with niacinamide added. If your skin is oily or combination and the cream above leaves you feeling coated, this is the CeraVe to buy. The drawback runs the other way: washing twice daily, or in winter, it can leave dry cheeks tight. If your skin squeaks after rinsing, you own the wrong half of the pair.
Vanicream Gentle Facial Cleanser
$9.99 for 8 fl oz at Target. This is the lowest-risk bottle on the list: free of fragrance, dye, parabens and sulfates, holding a National Eczema Association Seal of Acceptance and a 4.65/5 average from about 2,100 Target reviews. It is the pick for reactive skin, eczema, or anyone whose face has flared at products claiming to be gentle. Know what you are buying, though. It barely lathers, and at $1.25 per ounce the small bottle costs more per ounce than either CeraVe. If you have been washing your face with a Dove bar to save money, this rinses cleaner and does the job better for a few dollars more.
Cetaphil Gentle Skin Cleanser
At $12.89 for 16 fl oz at Target, this is the cheapest cleanser per ounce here: $0.81. The formula was updated a few years back to add niacinamide, panthenol and glycerin, and it stays soap-free and non-comedogenic. It suits people who want the plainest possible wash in the biggest bottle. Its 4.34/5 Target average is the lowest on this list, and the complaints are consistent: it feels like washing with lotion, does little against oil or makeup, and some longtime users still grieve the pre-reformulation version. Pick it for price and simplicity, not performance.
La Roche-Posay Toleriane Hydrating Gentle Cleanser
$19.99 for 13.52 fl oz at Target, rated 4.55/5 from about 5,100 reviews. This is the CeraVe Hydrating Cleanser's more polished cousin: ceramide-3 and niacinamide in a milky pump formula that spreads and rinses more evenly, from the brand with the longest sensitive-skin record in the drugstore aisle. The pump alone earns points if jar-and-tube hygiene annoys you. It costs $1.48 per ounce, nearly half again CeraVe's rate, and like every cream cleanser here it will not shift waterproof anything.
Acne changes the assignment, because a cleanser can carry an actual acne drug. These two do.
PanOxyl Acne Foaming Wash, 10% Benzoyl Peroxide
$10.19 for 5.5 oz at Target. This is the maximum benzoyl peroxide strength sold over the counter, in the wash format dermatologists routinely suggest for chest and back breakouts as well as faces. Target reviewers rate it 4.4/5, and their most repeated warning is real: benzoyl peroxide bleaches towels and pillowcases, so rinse well and use white linens. Start two or three times a week. Used daily, 10% will flake most faces, and PanOxyl's own 4% Creamy Wash is the kinder on-ramp for dry or sensitive skin.
La Roche-Posay Effaclar Medicated Gel Cleanser
$18.99 for 6.76 fl oz at Target, rated 4.5/5 from about 2,100 reviews. The active is 2% salicylic acid, the oil-soluble acid that clears blackheads and congestion rather than inflamed breakouts, in an unscented foaming gel. It is the acne wash for oily skin that finds benzoyl peroxide too harsh. Two caveats: at $2.81 per ounce it is the most expensive drugstore wash here, and a rinse-off acid gets seconds of contact time. If clogged pores are your main complaint, a leave-on exfoliant works harder, and we compared the credible cheap ones in our Paula's Choice 2% BHA dupes guide.
If you wear makeup or sunscreen, add a first cleanse. Balms do this job better than wipes or micellar water, and the category has a $44 answer and a $12 one.
Clinique Take The Day Off Cleansing Balm
$44 for 3.8 oz at Ulta and Sephora, up from $36 when we last updated this page. It remains the reference makeup-removing balm: a fragrance-free solid that melts on contact, dissolves long-wear foundation, waterproof mascara and sunscreen, then emulsifies and rinses without a greasy film. Ulta reviewers hold it at 4.6/5 across about 3,700 reviews. The price works out to $11.58 per ounce, you scoop it from a jar with your fingers, and it still wants a water-based cleanse after it, because that is how balms are designed to work.

e.l.f. Holy Hydration Makeup Melting Cleansing Balm
$12 for 2 oz direct from e.l.f. It copies the balm-to-oil-to-milk routine convincingly and removes an ordinary day of makeup and SPF well. The compromises are what you would guess at the price: the 2 oz jar empties fast with nightly use, the formula carries a light scent where Clinique's has none, and it is more likely to haze your vision for a minute if you work it over the eyes. As a $12 test of whether balm cleansing suits you before committing $44, it is exactly right.
Last, two picks for people who want the wash itself to be the good part.
Youth to the People Superfood Antioxidant Cleanser
$39 for 8 fl oz at Sephora. A pH-balanced gel that removes light makeup, lathers modestly, and smells green rather than perfumed. Be clear about what the money buys: the kale and green tea antioxidants on the label spend half a minute on your skin before rinsing away, so you are paying for an unusually pleasant texture, not a treatment. At $4.88 per ounce against CeraVe's $1.01, that pleasure is the entire argument.
Tatcha The Rice Wash
$40 for 4 oz at Ulta, rated 4.7/5 from 501 reviews, the highest satisfaction score on this list from the people who actually paid for it. The cream formula uses Japanese rice powder and leaves dry, dull skin soft rather than stripped. It is also $10 per ounce, ten times the CeraVe rate, for a product that rinses down the drain in seconds. Buy it as an affordable way into a luxury brand you enjoy, not because the cleaning is ten times better. It is not.

What to skip
St. Ives Apricot Scrub, still a bestseller, cleans with crushed walnut shell, and dermatologists have argued for years that the irregular particles scratch skin rather than exfoliate it; any wash above plus a leave-on acid is kinder and more effective. Makeup wipes cost more per cleanse than either balm here, smear half the makeup around, and still need a sink to finish the job. Skip, too, any cleanser advertising an expensive hero ingredient without a percentage on the label. In a rinse-off format, an unnamed dose of vitamin C is fragrance and marketing.
Frequently Asked Questions
What is the best face cleanser?
CeraVe Hydrating Facial Cleanser is the best cleanser for most people: $16.19 for 16 fl oz at Target as of August 26, 2026, with ceramides and hyaluronic acid, no fragrance, and no foam. Oily skin should take CeraVe's Foaming Facial Cleanser at the same price instead.
What is the best face wash for acne?
PanOxyl Acne Foaming Wash with 10% benzoyl peroxide, $10.19 for 5.5 oz at Target, is the strongest over-the-counter acne wash you can buy. For blackheads and congestion rather than inflamed breakouts, La Roche-Posay Effaclar Medicated Gel Cleanser uses 2% salicylic acid and costs $18.99 for 6.76 fl oz.
Is CeraVe Hydrating Facial Cleanser good for oily skin?
No, it is built for normal to dry skin, and oily skin tends to find it leaves a coated feel. CeraVe Foaming Facial Cleanser is the same ceramide base as a lathering gel with niacinamide, at the same $16.19 for 16 fl oz.
Do I need to double cleanse?
Only if you wear makeup or sunscreen. A balm like Clinique Take The Day Off ($44 for 3.8 oz) or e.l.f. Holy Hydration ($12 for 2 oz) dissolves them first and your regular wash finishes. On bare-skin days one cleanse is enough, and over-washing causes its own problems.
What is the best cheap face wash?
Vanicream Gentle Facial Cleanser, $9.99 for 8 fl oz, is the best low-cost bottle, especially for sensitive skin. If you want the most cleanser per dollar, Cetaphil Gentle Skin Cleanser is $12.89 for 16 fl oz, which works out to $0.81 per ounce.
Are expensive cleansers worth it?
Usually not, because a cleanser rinses off within a minute and takes most of its expensive ingredients with it. Pay up for a texture you love, like Tatcha The Rice Wash at $40 for 4 oz, but expect the $16 CeraVe to clean your face just as well.