Sensitive is also cheaper at the promotion checked, but the discount is temporary. I wouldn't build a permanent recommendation around it.
The two tubes at a glance
| Detail | Original | Sensitive |
|---|---|---|
| Size | 100ml | 100ml |
| UK price checked | £6.60 | £4.42 promotional; £6.60 crossed out |
| Cost per 10ml at that price | 66p | 44p |
| Added fragrance | Yes | Fragrance-free |
| Botanical highlighted by Bulldog | Aloe vera | Willowherb |
| Labelled SPF | None | None |
Prices and UK lists were checked on 29 October 2026, before delivery. Sources: Original and Sensitive.
They share ingredients, but they're not identical
Water, ethylhexyl palmitate, caprylic/capric triglyceride and glycerin appear in both lists. Original also places aloe leaf juice near the beginning of its list and includes parfum with named fragrance components. Sensitive's list contains willowherb and no added parfum.
That is enough to establish a difference. It does not tell us that the two feel the same, or that removing fragrance is the only formula change. An ingredient list is a description of what is present, not a set of percentages that lets us reconstruct the finished cream.
I'd be wary of calling Sensitive a “dupe” for Original. They're neighbouring options from the same company, at the same crossed-out/base price in this check. You don't need the language of a bargain imitation to make a useful choice between them.

My reason to choose Original
Fragrance can be part of why someone enjoys a product. If you're already happy with Original, I'd need a concrete reason to recommend replacing it. A routine doesn't become better merely because the tube changes colour.
I wouldn't choose it because “natural” fragrance sounded gentler, though. Natural origin describes where ingredients come from; it isn't a personal tolerance test. The AAD's advice for sensitive skin is to choose mild, fragrance-free products. AAD guidance.
Original therefore makes more sense to me as a preference for scent than as the default for a face that often stings after products. If that distinction rules it out, there's no need to keep comparing its botanical story with Sensitive's.
My reason to choose Sensitive
Leaving out added fragrance makes Sensitive the more straightforward option when fragrance avoidance is the brief. It also removes a scent from a routine that might already include a shaving product and a fragrance you deliberately chose to wear.
The Sensitive name still doesn't guarantee comfort. I'd judge that by how the product behaves on my skin and stop using it if it causes a problem. I wouldn't keep adding more products from the same range in the hope that they somehow validate the first purchase.

I'd also separate the decision from persistent skin symptoms. A choice between two everyday moisturisers is not a diagnosis. If you have a recurring rash or substantial irritation, the useful next step may be professional advice rather than a third tube selected by its marketing name.
What the price difference actually means
The checked promotion makes Sensitive £2.18 cheaper for the same volume. At those prices I'd have no financial reason to choose Original unless I specifically preferred it. When Sensitive returns to £6.60, that saving disappears and the fragrance decision remains.
I wouldn't quote the offer as a permanent “33% cheaper” claim in an evergreen recommendation. The arithmetic is only true for the prices on the research date. Check the basket, including any delivery charge, before treating it as today's deal.
The same restraint applies to bundles. A set containing a face wash and scrub may have a lower combined price than buying the three separately. It still costs more than the single moisturiser you came for. Write down the products you actually want before deciding whether the set is a saving.
Neither one finishes a morning routine by itself
These specific moisturisers have no labelled SPF. I'd choose sun protection separately and follow its directions rather than assuming a moisturiser's hydration claim covers it. Bulldog also places these creams before sunscreen in its product instructions.
There is no need to add the brand's serum simply because it appears in the suggested order. A product page can describe where an optional step fits without establishing that everyone needs to buy it.

That last example is why I'd read the formula, not shop by the word Sensitive alone. Our Nivea balm review covers the distinction. For the Bulldog decision, my answer remains simple: choose the fragrance preference first, then buy one tube at the best delivered price you can verify.
How we compared
We compared the current UK manufacturer lists, sizes, directions and dated prices. There was no side-by-side application test, and shared ingredients were not treated as proof of identical performance. See the full Sensitive review for the buying judgment in more detail.
