insider beauty

Is Lip Lingerie XXL Matte Liquid Lipstick Worth It? Honest Review

Dr. Lisa Park
Dr. Lisa ParkContributing Dermatologist
October 26, 2026

Key Takeaways

  • Verdict: Depends, it is a good budget buy for matte-lip fans but less suitable for dry or sensitive lips
  • Price vs category avg: $9.50, which is 58% below the $22.45 lip-category average
  • Rating context: 4.2/5 from 11,400 reviews, just 0.1 below the category average
  • Key recommendation: Buy one shade at CVS, Target, or Ulta for $9.50 and test the wear before relying on the 16-hour claim

Insider Beauty may earn a commission on purchases made through links in this article. See our disclosure.

Verdict: DEPENDS. Lip Lingerie XXL Matte Liquid Lipstick is worth $9.50 if you specifically want an affordable, high-commitment matte lip color and don't mind the potential dryness that comes with this type of formula. Its 4.2 out of 5 rating from 11,400 reviews is reassuring, though it falls slightly below the 4.3 category average, and the supplied data doesn't verify the 16-hour or transfer-proof claims.

I think the price is fair. In fact, it's low enough that the performance doesn't need to be flawless to justify a purchase. Still, people with dry, peeling, or sensitive lips should be more cautious because NYX hasn't provided ingredient data here, and that leaves a meaningful gap in the evaluation.

What are you paying for?

The standard price is $9.50, and pricing is remarkably consistent across the retailers in the data:

  • CVS: $9.50, in stock
  • Target: $9.50, in stock
  • Ulta: $9.50, in stock
  • Walmart: $9.68, in stock
  • Amazon: $9.93, in stock

Target, CVS, and Ulta have the lowest listed price. Amazon costs $0.43 more, so I wouldn't order it there unless shipping convenience or a shade's availability makes up the difference. Walmart's $0.18 premium is minor.

One limitation matters here: the product size isn't included in the supplied data, so there is no responsible way to calculate its price per ounce. I won't invent that number. The $9.50 ticket price is inexpensive, but price-per-ounce comparisons would require the actual fill weight from the package or an official product listing.

What you're primarily paying for is a liquid lipstick positioned around three performance claims: matte color, up to 16 hours of wear, and a transfer-proof finish. The description also says it glides on smoothly. Those features can be appealing if you want color that stays put through a workday or event, but a wear-time claim doesn't tell us how comfortable the lipstick remains after several hours.

How does it compare with the average lip product?

The average product in the broader lip category costs $22.45, while this NYX lipstick costs $9.50. That makes it 58% cheaper than the category average, with a savings of $12.95.

That comparison needs some context. The category includes different formats and premium brands, so it isn't a direct average for matte liquid lipsticks alone. Pat McGrath MatteTrance Lipstick costs $39, for example, while Tom Ford Lip Color is $58. Those luxury prices push the category average upward.

Even with that caveat, Lip Lingerie XXL Matte Liquid Lipstick is clearly positioned as a budget option. You could buy two at $19 and still spend $3.45 less than the average price of one lip product in this dataset. If you like to keep separate everyday and evening shades, that math is compelling.

The rating comparison is less impressive, though hardly alarming:

  • NYX rating: 4.2 out of 5
  • Category average: 4.3 out of 5
  • Difference: 0.1 point below average

A 0.1-point gap is small, especially at this price. I wouldn't reject a $9.50 lipstick over that difference alone. Still, the score suggests that shoppers see some compromises, which could involve comfort, shade expectations, removal, or wear. We can't identify the exact issue without individual review text.

Are the ingredients worth the price?

Honestly, this is the biggest unknown. No ingredient data is available in the supplied information, so I can't assess the formula for fragrance, common contact allergens, film-forming agents, pigments, or conditioning ingredients. I also can't confirm whether the formula contains ingredients that might help offset the dry feel associated with many long-wear matte products.

From a dermatologist's perspective, matte liquid lipsticks often feel drier because they are designed to set down and resist movement. That doesn't automatically make them harmful. It does mean lip condition matters more than the stated suitability for all skin types. Someone with smooth, comfortable lips may tolerate the same product that feels unpleasant on a person with active chapping or lip dermatitis.

The missing ingredient list also makes the premium question somewhat unusual. There really isn't much of a premium at $9.50. You are paying $12.95 less than the category average, so NYX doesn't need an unusually elaborate formula to make the price reasonable. On the other hand, a low price doesn't excuse a lack of transparency in this analysis. Shoppers with known allergies should find the current package ingredient list before buying because cosmetic formulas can change.

I also wouldn't treat the smooth-glide description as proof that the lipstick will stay comfortable. Initial application and eight-hour comfort are different tests. The research and formula data provided here are too thin to support a stronger conclusion.

What do real reviews say?

Lip Lingerie XXL Matte Liquid Lipstick has a 4.2 rating based on 11,400 reviews. That is a substantial sample, and it gives the score more credibility than a near-perfect rating based on a few dozen purchases would have.

Its review count is higher than several more expensive alternatives in the database:

  • Tower 28 ShineOn Lip Jelly: 5,800 reviews
  • Pat McGrath MatteTrance Lipstick: 5,600 reviews
  • Tom Ford Lip Color: 5,200 reviews

NYX has more than twice the review count of the Tom Ford product. That suggests broad consumer exposure and gives us a reasonably stable aggregate score. It doesn't prove that every shade performs identically, since pigment depth and application can vary across a color range.

Two less expensive products have even more feedback. Maybelline Color Sensational Lipstick has 14,600 reviews, while NYX Butter Gloss has 19,800. Both are rated 4.3, which is 0.1 point above the XXL lipstick.

A detailed star distribution and written review excerpts weren't provided. Because of that, I can't truthfully say that reviewers consistently praise longevity or complain about dryness. An overall 4.2 score tells us that satisfaction is generally strong, but it doesn't tell us why some customers deducted points. Any analysis claiming a specific review consensus from this dataset would be guessing.

The practical takeaway is that 11,400 reviews substantially reduce the risk that the rating is a fluke. They don't verify the claimed 16-hour wear. Wear can change with lip preparation, meals, oil exposure, application thickness, and individual habits.

Are there cheaper alternatives?

There are two cheaper lip products in the supplied database, but neither is a close format match.

NYX Butter Gloss

At $5, Butter Gloss saves $4.50, or about 47%, compared with the $9.50 liquid lipstick. It has a slightly higher 4.3 rating and a much larger pool of 19,800 reviews.

The catch is obvious: this is a gloss, not a long-wearing matte liquid lipstick. Choose it if comfort, shine, and a lower price matter more than transfer resistance. Don't choose it as a direct substitute if you need a matte finish that is intended to set.

Maybelline Color Sensational Lipstick

At $8.49, Maybelline saves $1.01, or roughly 11%, and has a 4.3 rating from 14,600 reviews. It's the closer alternative for someone who wants conventional lipstick rather than gloss, though it still isn't listed as a matte liquid formula.

I prefer the Maybelline option for a shopper who is uncertain about liquid mattes and wants to spend slightly less. For someone specifically seeking claimed 16-hour, transfer-proof wear, the $1.01 savings isn't enough to compensate for the format difference.

None of the cheaper alternatives in this database directly matches all of NYX's stated features. That makes the $9.50 price more competitive than a simple list might suggest.

When is it worth buying?

This lipstick makes the most sense in four situations:

  1. You want a matte liquid formula under $10. The $9.50 price is 58% below the broad lip-category average.
  2. Transfer resistance is a priority. NYX makes a transfer-proof claim, though individual performance still needs to be tested.
  3. You need longer wear for work or an event. The 16-hour claim is appealing for days when frequent touch-ups aren't practical, even if real wear may be shorter.
  4. You already tolerate matte lipstick well. If similar formulas don't leave your lips tight or flaky, the comfort risk is lower.

It's also a reasonable shade experiment. Spending $9.50 on an unfamiliar color is easier to justify than spending $39 on Pat McGrath or $58 on Tom Ford, particularly if you aren't sure how often you'll wear it.

When is it not worth buying?

Skip it if your lips are currently cracked, peeling, or inflamed. A set-down matte finish can emphasize rough texture and may feel uncomfortable on an already compromised lip surface. Treat the irritation first, then reconsider long-wear color once the lips feel normal.

I would also hesitate if you have a history of allergic contact cheilitis or react to lip cosmetics. With no ingredient list supplied, there isn't enough information to screen for your known triggers. Check the box or retailer's current ingredient panel before purchase.

This probably isn't the right choice if you prefer cushiony, shiny color. NYX Butter Gloss costs $5, has a 4.3 rating, and better matches that preference. Buying the liquid lipstick because it is inexpensive still wastes $9.50 if you dislike a fully matte set.

Finally, don't buy it solely because you expect exactly 16 hours of perfect wear. Brand wear claims usually depend on test conditions, and oily food can challenge many long-wear lip products. The available data doesn't include an independent wear test.

Final call: Should you buy it?

Buy it if you want an inexpensive matte liquid lipstick and accept that comfort and 16-hour performance aren't confirmed by the supplied data. At $9.50, the price is strong, retailer availability is broad, and 11,400 reviews make the 4.2 rating meaningful. I'd pick it over a luxury lipstick for a first attempt at this finish.

Skip it if your main concern is dry lips, ingredient sensitivity, or glossy comfort. Butter Gloss at $5 is the better value for shine, while Maybelline Color Sensational at $8.49 is a sensible conventional-lipstick alternative.

My specific recommendation is to buy one shade from Target, CVS, or Ulta at $9.50, rather than paying the higher Amazon price. Apply a thin layer to smooth, moisturized lips and test it on an ordinary day before relying on the 16-hour claim for a wedding, travel day, or long event.

FAQs

Is Lip Lingerie XXL Matte Liquid Lipstick worth $9.50?

Yes for shoppers who prioritize an affordable matte finish and longer wear. It costs 58% less than the $22.45 category average and has a solid 4.2 rating from 11,400 reviews. The value is less convincing for people with chronically dry lips or ingredient sensitivities.

Does NYX Lip Lingerie XXL really last 16 hours?

NYX claims 16-hour wear, but the supplied data doesn't include an independent wear test or review details that confirm it. Expect results to vary with application, meals, lip condition, and shade. Test it yourself before depending on a full 16 hours of clean wear.

Is it actually transfer-proof?

Transfer-proof is a stated product claim, not a guarantee established by the data here. Letting a thin coat fully set may improve transfer resistance. Oils from food and lip products can still affect many matte formulas.

What should you buy if your lips are dry?

Consider NYX Butter Gloss at $5 if you want a shinier format and don't require a matte finish. If you still choose the liquid lipstick, wait until active cracking or peeling has resolved, moisturize beforehand, and avoid applying a thick coat.